Workflow playbooks

Playbooks for the workflows most likely to justify a Sprint.

Use these playbooks to understand scope, ownership, inputs, metrics, and what a credible readout should look like before Merjora is involved.

Deal follow-up

Best when the bottleneck is late intervention after signal change and the current lag is visible in CRM.

  • Owner: sales leadership or RevOps
  • Metric: cycle time / progression lag
  • Readout: earlier next-step movement

Lead routing and QA

Best when assignment drift, broken handoffs, or delayed correction already create measurable waste.

  • Owner: RevOps
  • Metric: speed-to-owner / routing accuracy
  • Readout: fewer exceptions and faster correction

Queue triage

Best when repetitive admin drag is visible in hours lost, queue buildup, or delayed case handling.

  • Owner: operations
  • Metric: hours returned / handling time
  • Readout: lower admin load and faster flow

Use the playbooks to narrow the workflow first.

Then bring one candidate workflow into a working session.